Description: This project requires rebranding an identity and creating a new website. Based on my research, the “Dave Matthew Band” was a famous band, and it looks like they had a certain number of fans. But I want to expand their music style and attract more young audiences to listen.

Solution: To find the niche of this band, I had to look at their photos on social networking, watch their performances, and listen to their music. I discovered a major point that could be used to redesign their identity and website. The colorful spotlight made me think it would be a figure, and it was conveyed in the identity and the website. I worked on this project with a fully eager young man for a mature band, and I could introduce a new visual to a new segment of the audience.